About Me
I’ve built my career around creative ideation, branded storytelling, and turning internet brain rot into creative that connects. I specialize in helping brands meet modern audiences where they are, bridging what people are actually watching with what brands want to say, without losing the fun (or the audience).
I’m bilingual in both brand and internet. I know how to interpret briefs, pitch bold ideas, and craft campaigns that feel native to the scroll, not forced into it. At First Media, I led branded ideation for So Yummy and Blossom, developing viral-first content for clients like Disney+, Kraft, The Coca-Cola Company, and Universal Pictures. From winning RFPs to shaping concepts that earned millions of views, I worked across teams to bring big ideas to life and make branded moments feel culturally relevant.
I’m looking to tap into teams as audacious, internet-breaking, and creatively unhinged (in the best way) as I am—where ideas don’t just live inside creative, they become the cultural moments everyone talks about.
What can I do for you? 💡
Creative Strategy ✍️
I build bold, idea-first campaigns that turn brand goals into culturally fluent creative. From household staples to streaming premieres, I’ve worked across CPG, entertainment, lifestyle, and celebrity brands to shape strategies that speak to the moment without losing the message. Whether it’s pitching a concept, planning a launch, or helping shape a digital rollout, I bring sharp thinking and strong storytelling to every phase of the process.
Content Development 🧠
From viral formats to fully produced branded series, I craft content that’s built to resonate. I specialize in unexpected, high-impact creative that bridges what people are watching with what brands want to say. I develop and write concepts, scripts, and treatments; and collaborate with production teams to make sure the original idea stays intact all the way to post.
Marketing Strategy 📊
I craft thoughtful, scroll-conscious marketing plans that align with business goals and audience behavior. Whether it’s a retail campaign, a seasonal push, or a talent-led launch, I connect the dots between creative, strategy, and digital performance. I help brands show up in the right place, at the right time, in the right tone.
Food Creative & Culinary Support 🥘
I bring both culinary instinct and creative strategy to food content, developing craveable, camera-conscious recipes that look as good as they taste. My work spans CPG, influencer, and lifestyle-driven food campaigns, supporting projects from concept through shoot day. Whether it’s shaping the visual language of a dish or helping a food moment tell a bigger brand story, I help translate flavor into impact.
Social Media Storytelling 🏰
I develop content systems and storytelling frameworks that meet audiences where they scroll, and get them to stop. I specialize in translating brand messaging into platform-native content that feels relevant, watchable, and built to convert. Whether it’s a food hack, a fandom trend, or a brand moment, I help turn social into something that sticks.
On-Set Support & Talent 🎥
Whether I’m in front of the camera or behind it, I help bring creative to life. I’ve been tapped as talent, culinary support, extra, and on-set creative—flexing wherever the project needs. From food shoots to lifestyle campaigns, I make production days smoother, faster, and more aligned with the concept. I bridge the gap between strategy and execution in real time.