Coca Cola Company
Campaign
We partnered with The Coca-Cola Company to spotlight three of their powerhouse beverage brands—Minute Maid, Simply, and Gold Peak—through seasonally-driven, scroll-stopping content. Our goal? Inspire cravings, drive conversion, and deliver retail-ready creative that moved seamlessly from social feed to shopping cart. The paid campaign, made shoppable at Walmart, drove 35K+ tracked purchases and $3M+ in sales seamlessly turning inspiration into all three brands.
My Impact
As the lead creative, I conceptualized each video based on the brand’s seasonal briefs, developing original recipes and narratives that aligned with cultural trends and consumer behaviors.
For Minute Maid, I infused the viral boba tea trend into a playful lemonade stand setup, blending nostalgic visuals with modern cultural twists. With Simply, I designed a holiday-themed video featuring breakfast smoothies tailored for those leisurely mornings when family gathers for a big breakfast, bringing the product to life without overshadowing it. For Gold Peak, I created scenes based on the “real moments of Gold” concept that transformed everyday tea breaks into cozy, golden-hour rituals.
Each piece was designed to drive both emotional connection and retail action, seamlessly integrating with shoppable media across Walmart platforms.
So Yummy’s Coca-Cola content ranked #1 and #2 as the most-viewed beverage videos on Facebook in 2024—leading the category with standout creative created by me.
COMBINED CAMPAIGN PERFORMANCE:
57M+
Reach
322K+
Likes
5.2%
Sales Lift
76.7M+
Impressions
437K+
Engagements
17.3K+
Shares
58.6M+
Views
430K+
Clicks
29K+
Saves
Bob Evan’s – Rise, Shine and Dine
Campaign
We partnered with Bob Evans Farms to drive awareness, engagement, and measurable sales lift for their lineup of homestyle, ready-to-heat meals. Through a phased digital campaign blending organic storytelling with shoppable performance media, we turned craveable comfort food into scroll-stopping content, and helped consumers bring the taste of the farm straight to their table.
My Impact
To push the creative boundaries of this campaign, I reimagined Bob Evans’ classic comfort foods, transforming them from traditional side dishes into innovative main events. By tapping into the creativity of online food culture, I developed recipes that showcased the versatility of Bob Evans products, inspiring consumers to see these staples in a new light. For instance, I turned hash browns into crispy taco shells filled with savory breakfast ingredients, repurposed mac and cheese as a decadent burger bun, and transformed mashed potatoes into pillowy gnocchi. These inventive creations not only highlighted the adaptability of Bob Evans products but also bridged the gap between traditional comfort food and contemporary culinary innovation.
By encouraging consumers to think creatively about everyday CPG products, we expanded their perception of what’s possible in the kitchen, ultimately driving engagement and boosting sales.
With almost 3K sponsored videos published onFacebook &YouTube in Q2 of 2024, the So Yummy x Bob Evans video is the top viewed video in the food category.
ORGANIC CAMPAIGN PERFORMANCE:
14M+
Reach
6K+
Shares
3.6%
CTR
17.7M+
Impressions
87K+
Engagements
5K+
Link Clicks
12M+
Views
4K+
Saves
7,404+
Total Pruchases
Disney+ – Disenchanted
Campaign
To reignite excitement for the beloved Enchanted franchise and build anticipation for the release of Disenchanted, Disney partnered with First Media to drive awareness and engagement through creative, social-first content. Leveraging our expansive reach across So Yummy and Blossom, the campaign featured top-down recipe and DIY videos, culminating in a studio-hosted princess party that showcased these imaginative ideas.
My Impact
I crafted a cohesive narrative that seamlessly wove together our two largest publishing brands, So Yummy and Blossom, through a trilogy of videos. Two videos were tailored to each brand’s unique audience, while the third served as a unifying piece, bringing concepts from both into an influencer-driven video.
Drawing inspiration from the themes and aesthetics of Enchanted and Disenchanted, I transformed cinematic elements into edible creations and decorative crafts. This included designing pastries and DIY projects that captured the essence of the films, encouraging audiences to immerse themselves in the magic and participate in the premiere experience.
This integrated approach not only resonated with our diverse audience but also amplified engagement, driving viewers to stream Disenchanted and partake in the celebratory atmosphere we cultivated.
With 769 branded videos published on Facebook in 2022, the First Media x Disenchanted videos the top 10 most viewed pieces of content with in the US Broadcast, Cable & Radio category.
ORGANIC CAMPAIGN OVERALL PERFRMANCE
