Head of Branded Ideation (February 2023 - April 2025)

Directed branded content strategy for two of the most-followed lifestyle and food brands on social media, delivering concepts that shaped national campaigns
Conceptualized, pitched, and developed creative for high-impact campaigns, winning business from brand partners including Hellmann’s, Kraft, The Coca-Cola Company, Disney+, Disney Pixar, Universal Pictures, and Paramount
Drove ideation for branded RFPs, earning a 50% win rate
Piloted client-facing creative for branded partnerships, including various responsibilities: pitching concepts, aligning on briefs, and developing campaigns in direct collaboration with brand partners
Oversaw pre-production ideation and ensured a seamless transition to production, maintaining consistency from concept through publishing
Partnered with sales, strategy, and production teams to deliver performance-driven storytelling across formats
Tracked campaign performance and applied insights to inform future creative direction

Ideator (January 2022 - February 2023)

Generated viral editorial content ideas that shaped So Yummy’s video slate, many of which were greenlit and produced across social channels
Collaborated with producers to elevate content ideas, shaping them into trend-responsive, high-performing formats
Took initiative in developing highly creative concepts for branded RFPs– supporting the sales and strategy teams while relieving workload from the Director of Content, ultimately leading to my promotion to Head of Branded Ideation

Freelance (May 2020 - April 2023)

Built decks and pitched creative plans that led to 4 long-term client retainer wins
Managed content strategy and execution across four brands, overseeing a centralized content calendar and delivering 60+ assets monthly
Produced platform-specific creative–including copy, graphics, and short-form video tailored to brand voice and social trends
Created and promoted event content that helped consistently hit RSVP targets and fill attendee slots through social-driven signups
Provided live event coverage and campaign support, resulting in 40% increase in post engagement for the Do Good Bus
Streamlined workflow using project management tools like Monday.com and Google Workspace, reducing production turn

Marketing Specialist – Pepperdine University, Loyola University New Orleans, Tulane University & Dillard University (October 2017 - August 2020)

Managed content strategy and execution across four brands, overseeing a centralized content calendar and delivering 60+ assets monthly
Produced platform-specific creative–including copy, graphics, and short-form video tailored to brand voice and social trends
Created and promoted event content that helped consistently hit RSVP targets and fill attendee slots through social-driven signups
Provided live event coverage and campaign support, resulting in 40% increase in post engagement for the Do Good Bus
Streamlined workflow using project management tools like Monday.com and Google Workspace, reducing production turn

Public Affairs Manager (August 2016 - October 2017)

Wrote media releases and secured coverage through a strong relationship with national and local media outlets
Developed and executed marketing campaigns that supported university enrollment, public image, and national rankings–contributing to five Top 20 Princeton Review placements in 2017
Oversaw messaging consistency across digital and print channels–aligning web, social, video, and publications with the university’s voice and priorities
Produced quarterly media coverage reports and strategic communication briefs for the university president and board of trustees

Loyola University New Orleans

B.A. in Mass Communication, Minor in Political Science – May 2016

Creative + Strategic

Social Media + Platform Skills

Production + Execution Skills

Soft Skills